Project for my Social Psych class last semester. This poster series was created to 1) challenge these internalized stereotypes by bringing them to the viewer’s attention and 2) expand the range of role models by including a diverse group of women. Each poster follows the same basic pattern: a woman who has demonstrated her competency in a particular area refutes the stereotype that appears above her in the form of “Girls can’t …”. While the posters target girls ranging from children to young adults, I expect the message would also cause people outside that demographic to question their own beliefs about women and power. I designed each aspect of the posters with several principles of social psychology in mind:
do you ever feel like there’s just so many pretty girls but most dudes are just subpar like there are radiant goddesses everywhere and just piles and piles of guys in backwards baseball caps and sandals
I CAN’T STRESS HOW TRUE THIS IS I TALK ANOUT THIS WITH MY FRIENDS ALL THE TIME AHHHHHHHH
My guess is that women are taught to value themselves based almost unilaterally on their looks, while men are told that their athleticism, competitiveness, intelligence, etc. are more important to society. So: lots of women who care about how they look and thus take time to look nice—because we’re told it’s the only way society will find us interesting—and lots of men who don’t pay attention to their looks because they’re told that their role in society is bigger than that.